2020 Holiday Marketing Calendar

2020 Holiday Marketing Calendar

2020 Holiday Marketing Calendar


Some of the largest marketing messages are based on holidays, just look at Black Friday! While not every holiday might make sense to celebrate for your brand or company, there are definitely a few you should capitalize on. When deciding which to celebrate, ask yourself how it relates to your product, service or offering. What will your brand be contributing to the conversation? You can also celebrate just for fun, but limit these celebrations as there is now a “holiday” for every day of the year – think National Donut Day and National Left Handers’ Day. Get a leg up on your 2020 planning with this marketing calendar that notes some holidays and national days you should consider marketing as a company. 



  • New Year’s Day – Wednesday, January 1st
  • National Spaghetti Day –  Saturday, January 4th
  • National Technology Day – Monday, January 6th
  • National Vision Board Day – Saturday, January 11th
  • Martin Luther King Jr. Day – Monday, January 20th
  • National Compliment Day – Friday, January 24th
  • Lunar New Year – Saturday, January 25th


  • Super Bowl – Sunday, February 2nd
  • Groundhog Day – Sunday, February 2nd
  • Valentine’s Day – Friday, February 14th
  • President’s Day – Monday, February 17th
  • National Caregivers Day – Friday, February 21st
  • Fat Tuesday – Tuesday, February 25th


  • National Pig Day – Sunday, March 1st
  • National Employee Appreciation Day – Saturday, March 6th
  • Daylight Savings – Sunday, March 8th
  • Holi – Tuesday, March 10th
  • National Pie Day – Saturday, March 14th
  • St. Patrick’s Day – Tuesday,  March 17th
  • National Mom and Pop Business Owners Day – Sunday, March 29th


  • April Fools’ Day – Wednesday, April 1st
  • National Siblings Day – Friday, April 10th
  • Easter – Sunday, April 12th
  • Tax Day – Wednesday, April 15th
  • Earth Day – Wednesday, April 22nd
  • Beginning of Ramadan – Friday, April 24th
  • National Pretzel Day – Sunday, April 26th


  • National Lemonade Day – Sunday, May 3rd
  • National Star Wars Day – Monday, May 4th
  • Cinco de Mayo – Tuesday, May 5th
  • Mother’s Day – Sunday, May 10th
  • Memorial Day – Monday, May 25th
  • National Smile Day – Sunday, May 31st


  • National Best Friends Day – Monday, June 8th
  • Flag Day – Sunday, June 14th
  • Juneteenth – Friday, June 19th
  • First Day of Summer – Saturday, June 20th
  • Father’s Day – Sunday, June 21st
  • National Insurance Awareness Day – Saturday, June 28th
  • National Social Media Day – Monday, June 30th


  • Independence Day – Saturday, July 4th
  • National Sugar Cookie Day – Thursday, July 9th
  • National 7/11 Day – Saturday, July 11th
  • National Give Something Away Day – Wednesday, July 15th
  • World Emoji Day – Friday, July 17th


  • National IPA Day – Saturday, August 1st
  • National Watermelon Day – Monday, August 3rd
  • National Left Handers Day – Thursday, August 13th
  • National Nonprofit Day – Monday, August 17th
  • National Dog Day – Wednesday, August 26th
  • National Beach Day – Sunday, August 30th


  • Labor Day  – Monday, September 7th
  • National Grandparents Day – Tuesday, September 8th
  • National Day of Encouragement – Saturday, September 12th
  • Rosh Hashanah – Saturday, September 19th
  • National Pancake Day – Saturday, September 26th
  • Yom Kippur – Sunday, September 27th
  • National Coffee Day – Tuesday, September 29th


  • National Homemade Cookie Day – Thursday, October 1st
  • Indigenous Peoples’ Day – Monday, October 12th
  • National Sports Day – Friday, October 16th
  • National Pumpkin Day – Monday, October 26th
  • National Chocolate Day – Wednesday, October 28th
  • Halloween – Saturday, October 31st


  • Daylight Savings Time Ends – Sunday, November 1st
  • Election Day – Tuesday, November 3rd
  • National Doughnut Day – Thursday, November 5th
  • Veterans’ Day – Wednesday, November 11th
  • Diwali – Saturday, November 14th
  • Thanksgiving – Thursday, November 26th
  • Small Business Saturday – Saturday, November 28th
  • Cyber Monday – Monday, November 30th


  • Giving Tuesday – Tuesday, December 1st
  • National Sock Day – Friday, December 4th
  • National Microwave Oven Day – Sunday, December 6th
  • Hanukkah – Friday, December 11th
  • National Ugly Christmas Sweater Day – Friday, December 18th
  • Christmas – Friday, December 25th
  • New Year’s Eve -Thursday, December 31st
Blog by: Quinn Nunes
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